A Model Of Customer Value For Consumer Market Marketing Essay

A Model Of Customer Value For Consumer Market Marketing Essay Satisfying customers wishes is a challenge for many companies in the todays rapidly changing and keenly competitive environment. A thorough knowledge of customer needs is even considered to be the foundation on which a company is built. (Mohr-Jackson, 1996) Hence, the researcher in this research has decided to focus the research on customer values. 2.0 Definition of Customer Values Walters (2002) explains that â€Å"value is an interesting concept. The underlying motivation for changes in customer expectations is a shift in the consumer perspective of value which has moved away from a combination of benefits dominated by price towards a range of benefits in which price, for some customer segments, has very little impact. Value is assumed to be the benefits received from a product choice less their costs of acquisition†. The benefits can be measured in price, quality, convenience, flexibility, response time, dependability of delivery, style and fashion, ethical issues, technol ogy and personalization. All these values are very important especially for the first time customers as in this high competitive business environment, customers will compare the value of product or service the competitor is offerings. The more values a company willing to provide, the more likely the customers are willing pay for the product or service. 3.0 Customer Value Models According to Fuller (1993), identify customer’s characteristic and develop customer value model are a very important part in satisfying the customer needs. The product and service characteristic must be produced and delivered and these tasks raise questions concerning the capabilities and capacities. Diagram 1: A Model of Customer Value for Consumer Market According to Day (1990), the original idea of â€Å"value equation† and emphasizing customers’ perception. This model (Diagram 1) integrates descriptive and normative points of view about consumer behaviour, including the consumer value s expectation before purchase, customer value evaluation at the time of buying, and value actualization in consumption or possession. According to social psychologists, people’s perception of objects and events is influenced by their cognitive traits such as personality and attitude, personal values, and consumption schemata. Besides that, it can also be influenced by the demographics such as age, education, income, wealth, and time resources. As indicated in Diagram 1, these factors of â€Å"Customer Characteristics† are the background of the customers’ perception. The buyers’ evaluation of a product purchase begins from their perceived product benefits. The earlier discussions of consumers’ product valuation have proposed a framework about how the customers perceive product benefits based on their terminal personal values and instrumental consumption values. In addition, the discussion has suggested and illustrated a typology of generic product b enefits with eight categories. As indicated in Diagram 1, the model suggests that â€Å"Perceived Product Benefits† could be a single type or a combination of the eight categories of product benefits. The model suggests that customer value is a consequence of subjective evaluation which in turn results from the summing up of the various perceived benefits and perceived costs, taking into account the differently weighted factors. In other words, the â€Å"perceived customer value† in the model is defined as the surplus or the difference between perceived benefits and perceived costs (Day 1990).

Challenges and Responses to Improving Geriatric Nursing Care Essay - 1

Challenges and Responses to Improving Geriatric Nursing Care - Essay Example The number of old-aged people seeking health care facilities is rising with no or minimal changes in the number of nurses specialized in the field. According to Hickman, University of Western Sydney and Newton (2007), most of the nurses attending to the old people have no special training. Therefore, apart from the shortage of nurses trained in dealing with the old, the already practicing nurses are offering substandard services to the old aged. This is because they lack professional competence in that area. Various reasons have contributed to reduced number of people training in gerontological studies, (Vincent, 2012). For instance, education institutions are faced with the challenge of handling large numbers of students. This leads to difficult in the institution offering the required facilities to the learners, hence leading to inadequate education. As such, nurses graduating from such institutions are not fully prepared to handle the elderly. Additionally, students find it diffic ult to pursue education program on care giving to the old age due to complexity of research projects undertaken in the field.The number of old-aged people seeking health care facilities is rising. According to Hickman, University of Western Sydney and Newton (2007), most of the nurses attending to the old people have no special training. Therefore, apart from the shortage of nurses trained in dealing with the old, the already practicing nurses are offering substandard services to the old aged.

Network Infrastructure Basics Assignment Example | Topics and Well Written Essays - 250 words - 2

Network Infrastructure Basics - Assignment Example This device allows one to place phone calls over the internet to any phone all over the globe. One fascinating thing about the VoIP is that the phone one is calling does not need to have VoIP for communication to take place. What is required is that the people being called should also be able to receive calls over the internet. In addition, interconnected VoIP services also allow one to make and receive calls to and from traditional landline numbers at no fee. Desantis (2008) notes that some VoIP services require the use of dedicated VoIP phones or computers, while others allow an individual to use landline phones to place VoIP calls through a special adapter. The other pros of the VoIP are that its usage is generally cost effective. Nevertheless, just like the threats facing internet users, new threats, scams and attacks that are unique to telephony are currently emerging and should be mitigated for effectiveness. IP or Internet protocol addresses are necessary if hosts have to communicate on networks that are IP based (Sinclair & Fong, 2002). The IP address is a set of four octets with each octet separated by a period. An example of an ID address is 172. 162. 54.12. When configuring an IP address, certain conditions should be met. The address includes both the host and network addresses. The subnet mask identifies the network portion of the address. When assigning IP addresses, each host must be assigned a unique IP address. When there are several hosts on the same network, each of them should have an IP address with the network portion being the same. The range of IP addresses that can be assigned to hosts in a network are subject to the network mask. 5. If you want to manually configure DNS server addresses, click Use the following DNS server addresses, and then type the preferred DNS server and alternate DNS server IP addresses in the Preferred DNS server and Alternate DNS server boxes. 1. To resolve an unqualified name by appending the

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During the Elizabethan era, many great works were created. Many of these great works were made by none other than William Shakespeare. His plays were exquisitely made in a formal type of language that even people of the late 1500’s didn’t speak like. Besides his success as a playwright, Shakespeare also found great success as a poet and actor. Some of his most famous works, such as Julius Caesar, Romeo and Juliet, and Hamlet, led him to, by many, being called the greatest writer of all time. If you are familiar with this great man and the famous works that he created, then maybe this paper will show you just why he is regarded as the greatest writer of all time. Hamlet is one of Shakespeare’s more famous works and it has a very unique script of characters in it. The main character, Hamlet, is the Prince of Denmark. His father was the King of Denmark before his tragic death. Throughout the play, Hamlet shows his detestation towards his mother’s excessive sexuality and his hatred towards his uncle and the present king, Claudius. Though it may not seem like it at times, Hamlet is actually a very brilliant man who studied at the University of Wittenberg. Sometimes he is very quick tempered and impulsive, but most of the time he thinks through things before doing them. Claudius is the uncle of Hamlet, who took the throne after his brother was killed. Claudius is very cautious and is always calculating the effects of his actions. Most of the time Claudius seems to be very inhuman and only driven by the lust for more power and sex. Very seldom does he show his side of guilt for things he has done and his deep affection for Gertrud e. Gertrude is the present wife of Claudius and mother of Hamlet. She is also the Queen of Denmark.... ... appear to be the people wanting him to be in power. Around this time Calphurnia has a dream about Caesar having a bunch of holes in him and there is blood flowing out of him like a fountain. She obviously interprets this as a bad omen for Caesar and is concerned. This and other occurrences such as fire raining down from the sky and his priests not being able to find a heart in a sacrificed animal lead to him wanting to stay home. But, Decius tells Caesar that his dreams mean he is going to save Rome. Caesar is motivated and decides that fate will have its way no matter what. He decides to go the the Capital anyways, against his wife’s wishes. On the way to the Capital, Caesar runs into Artemidorus who tries to give him a letter warning him of the conspirators. Caesar doesn’t take the letter and Artemidorus knows that the fates are on the side of the conspirators.

Coraline Essy Essay

In response to the school board’s request for student feedback, I am writing to express my opinion about which should be used to teach about the Fantasy genre, Coraline the book or Coraline the movie. In my opinion, I believe that Coraline the movie should be used in schools to teach the Fantasy genre. This is because the sounds, animations, and new characters all show more elements and examples of the Fantasy genre than in the book. By the time you finish reading this, you will surely end up being persuaded that Coraline the movie has more elements and examples of Fantasy than in the book. The first detail that makes Coraline the movie have more elements of Fantasy is animation. The animations in the movie were cartoon people, which means the characters don’t necessarily have to do things real people can do. Another element of animation that makes the movie more fantastical is that you can see exactly what the character is doing but in the book it is Just your imagination. Also, in the movie, special effects can be added to make the scenes look more fantastical. Overall, the animations from the movie show more elements of fantasy than in the book. Secondly, the new and different characters in the movie make Coraline the movie have more elements of fantasy than the book. In the movie, the â€Å"other mother† turns the â€Å"other dad† into a pumpkin instead of a blob. This is more fantastical because pumpkins are plants and the fact that a pumpkin is alive and speaks is very fantastical. The second example of new and different characters is Wybie Lovat. He is a new character that is in the movie but not the book. He adds more fantasy because he finds a doll that looks Just like Coraline and gives it to her. The new and different haracters is the second detail that makes Coraline the movie have more elements of Fantasy. The third detail that makes Coraline the movie have more elements of Fantasy is sound. The sound from the movie can let you hear the characters tone of voice while speaking which lets you know if what they are saying sounds fantastical. The second thing is that you can hear background sounds and noise. This adds to Fantasy because it lets you hear strange sounds in the background that make it more fantastical. The third thing is that in the movie you can hear how loud the character is speaking. This can let you know how the character feels which adds on to the fantastical elements. I have now expressed my opinion on which to use to teach the Fantasy genre. Coraline the movie has many elements and examples of Fantasy. Coraline the movie should be used in schools to teach the Fantasy genre because the sounds, animations, and new or different characters all show more elements and examples of the Fantasy genre than in the book. Now that you have taken a look at many examples and elements of Fantasy in the movie, I hope that you consider using Coraline the movie to teach Fantasy in schools.

A Time to Kill the Story of Struggle from Racism

The Struggles with Racism A Time to Kill demonstrates how much racism, inequality, and segregation was going on in the early to mid 1960’s. The movie shows how African Americans were divided from white people in every circumstance. Inequality was very common for African Americans, and they were shut off from the rest of the public because of the color of their skin. Racism has always been a major conflict and it still remains with us in our society today. A Time to Kill really unfolds how hard it was for people of different races to get along. In the movie, A Time to Kill, a ten year old black girl is raped and almost murdered by two southern, racist white men. The only reason she was attacked and near death was because the two†¦show more content†¦As a result, she was arrested and this caused uproar with the black people in Montgomery, Alabama (time.com). A bus boycott was deliberated which lasted 381 days. Rosa Parks became a symbol for justice and everyone around the United States l ooked up to her. She later became Deaconess in the AME church in Detroit in 1964 and in 2000 she had the privilege to meet with Pope John-Paul III. During her meeting with the Pope, she read a quote to him asking for racial healing (RosaParks.org). She will always be remembered for her profound act. Rosa Parks is known as the â€Å"mother of modern day civil rights movement† (RosaParks.org). The KKK is a very radical, racist group who use violence and threats against black people or sympathetic white people. The KKK first emerged in Tennessee in May 1886 (SpartacusEducational). From then on the KKK grew into the biggest racial bigots in the United States. The KKK is still somewhat around today and their biggest target is African Americans. During the 1950’s through the early 1960’s the KKK would terrorize the black community by lynching. Lynching is an illegal method used by mobs to kill a person. The KKK would often lynch black people by hanging them from trees. This act was so wicked and it shocked many people in America. Any whites who expressed their feelings about the suffering of blacks would also be attacked and sometimes killed. This wasShow MoreRelatedTo Kill A Mockingbird Theme Essay830 Words   |  4 PagesLee’s, To Kill a Mockingbird, touches millions of lives in the form of several themes. Many of the themes, Harper Lee, discusses revolve around Maycomb’s usual disease of racism. The storys narrator, Scout, and her brother Jem run into the â€Å"usual disease† of racism many times throughout the book. Essential themes to the story such as, courage, superstition, and prejudice express the views of both Scout and Jem on racism. The first theme that expresses Scout and Jem’s views on racism is courageRead MoreRacism In To Kill A Mockingbird1570 Words   |  7 Pageshistory, racism has enslaved and segregated many races in other countries, but in the United States, the African-Americans have especially been victims of racism and segregation based upon their color. In recent history, the struggle to achieve equality and eradicate racism in the United States has been an ongoing battle since the late 1800’s. In Harper Lee s classic novel To Kill a Mockingbird, Lee uses her own experience and draws from events during her childhood to bring to expose racism againstRead MoreBlack Sexual Politics : African Americans, Gender, And The New Racism1542 Words   |  7 Pagescolonial times through various social constructs, and even though the shackles of slavery are gone the shackles of oppression within our communities, media and racial ideologies continue to feed racism today. 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An evident struggle that continues throughout the book, is the inhumanity black people suffer at theRead MoreEssay On Racism In To Kill A Mockingbird1561 Words   |  7 Pagesd isproportionately make up more than half of the prison population. There is indisputable racism in this country, and the world of Harper Lee’s To Kill A Mockingbird displays this in a very obvious light. Racism has been around for centuries, it has changed and reformed itself. Racism cannot not be solved overnight, but it can be solved with positive and immediate steps and actions. Society as a whole is highly capable of overcoming racism. Therefore, the belief that it will never change and that the society willRead MoreMississippi Burning And To Kill A Mockingbird Analysis1335 Words   |  6 PagesThe novel To Kill a Mockingbird by Harper Lee, set in the 1930s, and the film Mississippi Burning, directed by Alan Parker, set in the 1960s, both focus on the issue of racism in America’s South. In this report, connections, similarities and differences between these two texts in relation to form, purpose, context, audience and language, will be explored with reference to e xamples and quotations from both. The strong connection between this novel and this film lies in their strong appeal to the moralRead MoreTo Kill A Mockingbird And Kindred Essay735 Words   |  3 Pagesthe novels, â€Å"To Kill A Mockingbird† and â€Å"Kindred†, the authors address important issues like social and racial injustice, racism, and discrimination in our history. In â€Å"To Kill A Mockingbird†, we follow young Scout and Jeremy as they began to discover the true meaning of discrimination. In â€Å"Kindred†, we follow a young woman as she travels back in time as a slave and discovers the true cruelty of racism. Although these novels were set in different time periods, the main characters from both books wentRead MoreScout Finch : The Single Father Of Scout And Jem1313 Words   |  6 Pagesmain protagonist and the narrator of the story. As the novel progresses you can see how Scout matures and gains a stronger understanding of other people and herself. Jem Finch (Jeremy Atticus Finch): Scout’s older brother and one of her closest friends. Throughout the entire novel, Jem is by Scout’s side and helps her make it through the tough times in life, when he isn’t the source of them, himself. Atticus Finch: The single father of Scout and Jem who struggles to provide for them and helps them withRead MoreA Time to Kill and to Kill a Mockingbird1314 Words   |  6 PagesThe movie based on John Grishams A Time to Kill is a Hollywoodized, modern-day version of To Kill a Mockingbird. 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The First Women s Rights Convention - 1088 Words

1848 The first women s rights convention is held in Seneca Falls, New York. After 2 days of discussion and debate, 68 women and 32 men sign a Declaration of Sentiments, which outlines grievances and sets the agenda for the women s rights movement. A set of 12 resolutions is adopted calling for equal treatment of women and men under the law and voting rights for women. 1850 The first National Women s Rights Convention takes place in Worcester, Mass., attracting more than 1,000 participants. National conventions are held yearly (except for 1857) through 1860. 1869 May Susan B. Anthony and Elizabeth Cady Stanton form the National Woman Suffrage Association. The primary goal of the organization is to achieve voting rights for women by means of a Congressional amendment to the Constitution. November Lucy Stone, Henry Blackwell, and others form the American Woman Suffrage Association. This group focuses exclusively on gaining voting rights for women through amendments to individual state constitutions. December 10 The territory of Wyoming passes the first women s suffrage law. The following year, women begin serving on juries in the territory. 1890 The National Women Suffrage Association and the American Women Suffrage Association merge to form the National American Woman Suffrage Association (NAWSA). As the movement s mainstream organization, NAWSA wages state-by-state campaigns to obtain voting rights for women. 1893 Colorado is the first state to adopt an amendmentShow MoreRelatedSeneca Falls The First Women s Rights Convention937 Words   |  4 PagesSeneca Falls was the first women’s rights convention in the United States. The convention took place at the Wesleyan Chapel in Seneca Falls, NY, on July 19, 1848 (Seneca Falls Convention Begins). 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In the midRead MoreElizabeth Cady Stanton : Traits Of The Classic Feminist1089 Words   |  5 Pagesthat provided her with substantial support in the search for equality. Stanton was the first woman to run for election to Congress and the founder of the organized women s movement in the United States (Infobase Learning). Stanton was born on November 12, 1815 in Johnstown, New York. Her parents were Margaret Livingston Cady and Daniel Cady. She received an education at a Dame School and then at Emma Willard s Troy Female Seminary, from which she graduated in 1833 (I nfobase Learning). After receivingRead MoreWomen s Rights Convention ( Seneca Falls )1287 Words   |  6 PagesWhat impacts have women’s rights have had then and now? Women’s rights convention (Seneca Falls) has not only impacted women’s laws and rights but has also allowed women to take a stand in pursuing success for women’s lives. Back in the 1848 many women were disenfranchised because they had no rights. 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It drove some women, such as Elizabeth Cady Stanton and SusanRead MoreThe Road Of Equality Between Men And Women1645 Words   |  7 Pagesestablishing equality between men and women Women and men born in todays generation do not fully understand the struggle that woman had to sustain in the 1800s in order to gain the basic American civil right, which was to vote and obtaining equal rights. Elizabeth Cady Stanton, Lucretia Mott and other leaders such as Susan B. Anthony are important figures that impacted the way women are seen in the world to this day. They initiated and organized the first woman’s rights and woman’s suffrage movement inRead MoreWomen s Suffrage Movement : Women1440 Words   |  6 Pageslate 1800’s through the early 1900’s, women were not given the rights they have today and were being mistreated, but because of a few brave women who gave up their lives to fight for what they knew was right, this all changed. Many of these women were educated and brave, but were still denied their rights. Women have suffered through this long battle to get what they knew they deserved and took time out of their lives to fight for wh at they believed in, which was to have a voice. Women wanted toRead MoreWomen s Rights By Margaret Brent1213 Words   |  5 PagesWomen’s rights did not officially begin to be a problem until 1848. Many believe that it’s been a problem from at most the 1600’s. Colonial women didn’t give a thought about their rights, but there were some female political leaders. Margaret Brent, a woman who had been given power-of-attorney from Lord Baltimore. Judith Sargent Stevens Murray, the writer of the United States’ first feminist theory. â€Å"Will it be said that the judgment of a male of two years old is more sage than that of a female the